Coolture Impact is the largest digital interactive public platform for cultural content located at the Port Authority Bus Terminal (PABT), on street level, where reality and fantasy intertwine through the looking glass. YOU CAN MOVE, DANCE, WAVE, TWIST OR JUMP and the art will react to your movements opening up limitless possibilities.... At the edge of new digital frontiers, Coolture Impact is an incubator for exploration with new technologies, art content and social interaction. It creates a new paradigm in storytelling. Viewers are invited to experience and interact with digital art in a personal and exciting way, becoming an intrinsic part of the soulful artworks of our featured artists.
